Google pays Apple $100M/year for search on iPhone – rumor

Google pays Apple $100M/year for search on iPhone – rumor

In spite of their ongoing partnership, a perception of rivalry between Apple and Google has grown in the public’s eye since Google CEO Eric Schmidt resigned from Apple’s board of directors last August. Both Google and Apple were the subjects of a Federal Trade Commmission investigation for potential antitrust ties. Schmidt chose to resign because Google’s Android mobile operating system and forthcoming Chrome OS netbook operating system look to compete with Apple’s iPhone and Mac OS X, respectively.

Apple, too, showed signs in 2009 that it intends to tread into Google’s territory soon. Last summer, Apple purchased Google Maps competitor Placebase. Later in the year, it sought to hire a full-time employee to take its iPhone Maps application «to the next level.»

Apple has also entered the mobile advertising business after its purchase of Quattro Wireless, believed to be worth $275 million, in December. Through the acquisition, Apple also named the former CEO of Quattro Wireless, Andy Miller, to a new position: vice president of Mobile Advertising.

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